PIPELINE MATH

Cold Outbound ROI Calculator

Drag the levers. Watch prospects turn into revenue, then see what it costs to get there.

Meetings held

10

per month

Closed deals

2

per month

Revenue

CHF 134,640

over 12 months

Return

4.6x

back for every 1 invested

THE FUNNEL

  • 3,000prospects
  • 3.0%reply ratebiggest drop
    90replies
  • 17%of replies
    15positive replies
  • 80%to meeting
    12meetings booked
  • 80%show up
    10meetings held
  • 25%close rate
    2closed deals

THE LEVERS

target: 3.0%

target: 20%

target: 80%

target: 80%

THE COST

Fee per qualified meeting

at the minimum

CHF 200

Domains and mailboxes need about three weeks before sending at volume, so month 1 runs at 30% and month 2 at 70%.

THE RETURN

Pays for itself in month 2

Cumulative gross profitCumulative cost
M1M2M3M4M5M6M7M8M9M10M11M12
Cost per meeting
CHF 271
Cost per customer
CHF 1,082
Break-even close rate
5.4%
Contracted value
CHF 134,640

INFRASTRUCTURE TO HIT IT

Emails in sequence each prospect gets this many

3

416

Sends per day

14

Mailboxes needed

5

Domains needed

27,000

Total emails

A MODEL. NOT A PROMISE.

These numbers size the opportunity. Real results move with a few things.

  • Sending infrastructure. Warmed domains, healthy inboxes, deliverability that holds up.
  • Who you send to. The list, and how closely it matches your ideal customer.
  • The offer. A strong offer lifts every number in the funnel. A weak one sinks them.
  • The copy and the sequence. The message and the follow-ups do the work.
  • Speed to reply. Answering a positive reply in minutes books far more meetings than answering it tomorrow.

Deals are assumed to close in the month the meeting happens. A longer sales cycle pushes revenue later without changing the totals.

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Meetings held

10/per month

Return

4.6x