PIPELINE MATH
Cold Outbound Pipeline Calculator
Drag the levers. Watch prospects turn into meetings, deals, and revenue.
Meetings held
21
per month
Closed deals
5
per month
Revenue
CHF 303,705
over 12 months
Total deals closed
61
over 12 months
THE MONTHLY FUNNEL
- 3.0%reply rate90replies
- 17%of replies15positive replies
- 80%to meeting12meetings booked
- 35%accept rate263accepted connections
- 30%reply rate79replies
- 20%of replies16positive replies
- 80%to meeting13meetings booked
- 85%show up21meetings held
- 25%close rate5closed deals
THE LEVERS
Your numbers
target: 3.0%
target: 20%
target: 35%
target: 30%
target: 20%
target: 80%
target: 85%
THE REVENUE
CHF 303,705 over 12 months
INFRASTRUCTURE TO HIT IT
416
Sends per day
17
Mailboxes needed
6
Domains needed
27,000
Total emails
Assumes a 3-step sequence, so each prospect receives 3 emails, 25 sends per mailbox per day, and 3 mailboxes per domain.
A MODEL. NOT A PROMISE.
These numbers size the opportunity. Real results move with a few things.
- Sending infrastructure. Warmed domains, healthy inboxes, deliverability that holds up.
- Who you send to. The list, and how closely it matches your ideal customer.
- The offer. A strong offer lifts every number in the funnel. A weak one sinks them.
- The copy and the sequence. The message and the follow-ups do the work.
- Speed to reply. Answering a positive reply in minutes books far more meetings than answering it tomorrow.
Deals are assumed to close in the month the meeting happens. A longer sales cycle pushes revenue later without changing the totals.
Email starts in month 2 of the chart below, not month 1. Domains and mailboxes need time to warm up first, so LinkedIn carries month 1 on its own.
Meetings held
21/per month
Revenue
CHF 303,705/over 12 months